Key Wows:

  • Amazon captured $0.51 of every additional dollar we spent during holiday 2015.
  • Amazon is now responsible for 23% of retail growth, and 51% of ecommerce growth.
  • 50% of U.S. households will have a Amazon Prime membership by 2020.
  • High-end malls are winning.
  • An Apple store increases mall revenue per sq ft by 13%.
  • Macy will close 40 mall based stores in 2016.
  • Social media celebrities are earning upwards of $300k per post.
  • Internet traffic drop with the release of the latest installment of Star Wars The Force Awakens, with Germany dropping the most, -12%.