More and more retailers are adopting the Internet of Things. Many of them believe IoT will be their most important technological initiative of the decade. Now, new technologies have changed the way shoppers interact with retailers, and the shopping experience can be the retailer’s strategic differentiator.

With the Internet of Things, retailers can leverage intelligence to make strategic, informed business decisions that improve customer loyalty and associate effectiveness while creating exciting experiences for their shoppers.

Outlook Series’ Michael Lippis interviewed me to gain Zebra Technologies‘ perspective on how the Internet of Things is changing retail.

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