“When people talk about Zappos, it’s not just about the great pair of shoes they scored, but the awesome customer service they received. It truly has become a tangible asset that is synonymous with the Zappos brand. In extending the brand to hotels and beyond, the customer satisfaction bar will be set high. Execution will be key to protecting the brand’s equity. Also I could see some Amazon (the parent company) products and services being a part of this.” ~Shawn Harris
Read full article: http://www.retailwire.com/discussion/should-zappos-take-steps-into-the-hospitality-world
Also published on Medium.