Saks, Ralph Lauren lure customers with upscale services.

“As discrete service offerings, both Ralph Lauren’s “taxi” and Saks’ merchandise delivery service would be of value to shoppers, as they should help to save a shopper’s time or otherwise bail them out in a time of need. However, they must be a part of a coherent strategy of driving footfalls that includes digital engagement. These services should feel like a natural fit to the overall experience, as opposed to feeling like a disjointed one-off.” ~ Shawn Harris

Read full article: http://www.retailwire.com/discussion/saks-ralph-lauren-lure-customers-with-upscale-services/


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