Proposal Abstract Description:
Unified Commerce [formerly known as Omnichannel] is no longer a nice to have, it is a foundational imperative…but why? Some may say Unified Commerce will provide differentiation and help a retailer meet customer needs and expectations; I believe there is something much greater happening, and if retailers do not take notice their firms could lose complete relevancy in the coming years.
With the advancements being made in artificial intelligence, shoppers will be less and less likely the “buyer.” Virtual private assistants will take over more and more of the routine purchasing decisions. I call this “Programmatic Commerce.” During this session, we will discuss this concept and how it fits into the near term achievement of Unified Commerce. Unified Commerce is just a milestone, not the end game.