Saks, Ralph Lauren lure customers with upscale services.

“As discrete service offerings, both Ralph Lauren’s “taxi” and Saks’ merchandise delivery service would be of value to shoppers, as they should help to save a shopper’s time or otherwise bail them out in a time of need. However, they must be a part of a coherent strategy of driving footfalls that includes digital engagement. These services should feel like a natural fit to the overall experience, as opposed to feeling like a disjointed one-off.” ~ Shawn Harris

Read full article: http://www.retailwire.com/discussion/saks-ralph-lauren-lure-customers-with-upscale-services/

8 Experts Predict the 2016 Holiday Shopping Season #Retail #Holiday2016

Lean thinking

Shawn Harris, N.A. Retail & Hospitality Industry Lead, Zebra Technologies: Retailers should look at last year as a turning point, where more shoppers chose online vs. offline on Black Friday 2015. This means they should go leaner on in-store inventory (don’t worry, the majority of shoppers will start with your website anyway), ensure their websites can truly dynamically scale to meet load, use broadcast media to create theater and excitement in combination with personalized targeted ads on social platforms, and deliver what they say they will deliver.”

Full article: http://www.retaildive.com/news/8-experts-predict-the-2016-holiday-shopping-season/428164/