Should Zappos take steps into the hospitality world?

"When people talk about Zappos, it’s not just about the great pair of shoes they scored, but the awesome customer service they received. It truly has become a tangible asset that is synonymous with the Zappos brand. In extending the brand to hotels and beyond, the customer satisfaction bar will be set high. Execution will be key to protecting the brand’s equity. Also I could see some Amazon (the parent company) products and services being a part of this." ~Shawn Harris

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Saks, Ralph Lauren lure customers with upscale services.

"As discrete service offerings, both Ralph Lauren’s “taxi” and Saks’ merchandise delivery service would be of value to shoppers, as they should help to save a shopper’s time or otherwise bail them out in a time of need. However, they must be a part of a coherent strategy of driving footfalls that includes digital engagement. These services should feel like a natural fit to the overall experience, as opposed to feeling like a disjointed one-off." ~ Shawn Harris

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So now you call it Unified Commerce… #retail #trend #ItsMarketing

Unified Commerce  to me appears to be when one uses an OMS as it should be used, as the single source of the truth. The truth for customer, product, inventory, pricing & promotion, tax, auth transactions, and shipping. In this case, existing enterprise systems are integrated in to the OMS using an enterprise bus like IBM Integration Bus (IIB) that does the enterprise systems to OMS data translations.

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