When seeking to develop an innovation strategy, here are some questions you should get answered.How do I see emerging trends before they become problematic?How do I generate a robust pipeline of new growth ideas to consider?How do I identify and focus on the highest-potential opportunities in areas like blockchain and AI?How can I motivate traditional company management to realize the need for digital transformation?How do I evaluate competitive signals in a noisy, buzzword-filled market?How do I get the middle layer of my company to embrace change?How do I bring outside ideas into my organization?When does it make sense to be a fast-follower? And when does it not?How do I decide whether to build, buy or partner?Should I start a venture capital fund?
#010: This Game is Not One-Dimensional, You Have to Face the Customer with Shawn Harris, Global Innovation Strategy Lead, Zebra Technologies.
In this episode of The IoClothes Podcast, we speak with Shawn Harris, Global Innovation Strategy Lead for Zebra Technologies. The reality is, innovative products don’t just sell themselves and companies aren’t composed of just designers, developers and engineers. Someone has to interface with the customer, and keep the ship sailing along a strategic path, which includes profitability (that’s if you want to stay in business). Today, we shift gears and talk a bit about the struggles of retail, the importance of differentiating yourself in the marketplace and how are current relationship with MS Excel may be a sign of the future!
Highlights from a recent article in the South China Morning Post:
"When people talk about Zappos, it’s not just about the great pair of shoes they scored, but the awesome customer service they received. It truly has become a tangible asset that is synonymous with the Zappos brand. In extending the brand to hotels and beyond, the customer satisfaction bar will be set high. Execution will be key to protecting the brand’s equity. Also I could see some Amazon (the parent company) products and services being a part of this." ~Shawn Harris
"I recall one of my first lessons in grad school, “cash flow is king.” I think that a lot of people feel the same about how they manage their home finances. Though there is only a $20 annual net savings, I think that the $14.99 per month fee will significantly lower the barrier to adoption for many Prime members. I think that this pricing move, and the recently announced push for both AmazonFresh pickup locations and perishables-focused convenience stores will position them to continue to grow their online grocery business and grow share.
"Cost and styling already set this apart from Google Glass. I am bullish on this concept, as it removes friction (the mobile phone) from capturing moments quickly and as you truly see them." ~ Shawn Harris
"I think that this offering coupled with the work they are doing in augmented reality is a winning solution." ~ Shawn Harris
I believe that 97.5 percent of today's traditional retailers will NOT survive the earthshaking transformation that is currently occurring in their industry. Changes in the customer shopping behavior and preferences, rise of on-line shopping, local and state government push to increase minimum wage, and uncertainty in the global economy have placed quite a few obstacles in front of retailers.
No company is immune to competition.
If Facebook announces the "Messenger Bot Store" at F8, as many predict, it would be arguably the most consequential event for the tech industry since Apple..
Today I am super excited to have received this note.